2016 RSM Campaign Development Overview
- This year, Take My Hand has launched a Responsible Social Marketing and Communications
campaign called Kids4Change. The campaign is aimed at:
• Cultivating new habits and practices
• Encouraging adoption of good behavioural methods
• Discouraging behavioural patterns that have negative impact on society
• Reinforcing behavioural patterns that contribute to good fellowship and citizenry
The campaign which will be broadcast via SABC TV, print media and radio along with an online
component relayed through our website and social media outlets and 'on the ground' through
schools. The aim of the campaign is to get scholars right around the country actively participating
in raising awareness and funds for Public Benefit Organisations (Charities). Examples of this are
PBOs with nurses stationed in poorer areas around the Western Cape to help test for HIV/Aids and
TB and to educate the public about safer practices. There is a very strong theme throughout the
campaign motivating scholars that they can contribute in a meaningful way towards tangibly
making South Africa a better place. There are also independent slots that will encourage society to
embrace habits and practices that contribute to its collective wellbeing and welfare.
- Take My Hand began in 2005 as an awareness campaign on Mnet via the Xmas wishlist on 94.7 Highveld Stereo which ran over the months of November and December. In 2010 the initiative moved to KykNET and Jacaranda 94.2 (Good Morning Angles) turning into a weekly feature which ran throughout the entire year. During 2011, Take My Hand was incorporated as a Non-Profit Company and thus began the journey to where we are today.
- Kids4Change needs to have a custom site built for it to handle the submission process of the 'Agents'. This will tie into the current Take My Hand database, but will need specific functionality specifically designed for it.
Kids4Change needs to have a custom site built for it to handle the submission process of the 'Agents'. This will tie into the current Take My Hand database but will need specific functionality specifically designed for it.